1997 IG/RS + Raf Simons spring—summer 1997, Antwerp January 1997.
The collection was presented in a photo studio in Paris. A video showing 14 teenagers who run out of school and finally come together in an imaginary U.F.O., an environment created by themselves where they can indulge their fantasies in contrast with their daily life and earthly things such as school, parents, etc. The showroom was decorated with three large pictures taken from the video, and with 25 seventies style Plexiglas photo-cubes with photo’s of the teenagers.
The silhouette is again tight and close to the body, inspired by the Mods and the Punks in combination with schoolboys and surf boys. The materials are classical combined with vivid colours. They look old and washed off. Trash t-shirts with prints or pearls and shirts embroidered with ‘Teenage Summer camp’. The colours: red, jeans, brown, kaki, white, grey and black.
Even the most basic of bitches can understand the importance of a well ironed shirt.
Excellent brand in terms of marketing (especially with their videos). Material seems amazing (from what I’ve handled) but definitely by no means justify their price tags on that alone - you’re definitely paying a premium for the brand and their designs (as with most high end clothing). However, I suspect that for the people who DO buy Acronym regularly, money isn’t a problem for them.